IKEA Marks Its Anniversary With 40 Weeks of Savings, Starting With a 9-Piece Cookware Set
IKEA has officially been in the U.S. for 40 years. Instead of rolling out a one-and-done anniversary promotion, the Swedish retail giant is going long. To celebrate the milestone, IKEA is launching 40 Weeks of Offers: a slow-roll savings campaign that drops a new deal every week on what the brand calls “iconic essentials.” It’s a clever strategy to keep shoppers coming back, not just for flat-pack furniture runs, but for affordable upgrades that touch every room in the house.
This isn’t a clearance-style blowout. Each week highlights a single hero product, discounted for IKEA Family members (the free loyalty program), creating a rotating lineup of limited-time offers. The 40 Weeks of Offers isn’t just about discounts either. IKEA is also tying portions of its anniversary merchandise sales to Family Promise, a nonprofit focused on ending family homelessness in the U.S., pledging 40% of proceeds (up to $40,000) from its NYTILLVERKAD anniversary collection toward that effort. It’s a subtle but intentional nod to IKEA’s “design for the many” ethos, positioning the campaign as both a savings event and a charitable initiative spread out over nearly a full year. Between exclusive merchandise, donation-driven capsule drops, and members-only pricing, IKEA is packaging its anniversary as an ongoing event rather than a single sale day celebration.
This Week's Offer: Cookware Built for People Who Cook
For the week of October 13–19, the spotlight is on the kitchen. The featured deal: the IKEA 365+ 9-piece stainless steel cookware set, marked down to $69.99 for IKEA Family members—a $30 savings off the usual $99.99. It’s part of IKEA’s more durable kitchen line, meant to outlast the disposable nonstick sets that dominate the entry-level price range.
The set includes a mix of stockpots and saucepans with matching lids, all made from stainless steel with a layered aluminum core designed to distribute heat evenly, eliminating hot spots to achieve even cooking results. Unlike a lot of budget cookware bundles, this one is oven-safe, induction-friendly, and fully dishwasher safe, with a 15-year limited warranty that signals IKEA’s confidence that these won’t warp, peel, or discolor after a year of use.
A smart design detail: the handles and lid shapes are built to nest cleanly, so the whole lineup takes up less cabinet real estate. For anyone who’s upgraded their kitchen but still relies on a Franken-collection of mismatched pots from college, this is a clean, compact reset that doesn’t require spending $200 on a premium stainless set from big-box competitors.
Stainless steel sets from brands like Tramontina, Cuisinart, and Amazon Basics typically hover between $80 and $150 for similar configurations, often with no warranty or limited induction compatibility. At under $70 with long-term coverage, IKEA is positioning this offer not as a throwaway kitchen starter kit but as a legit long-term buy. And because it's tied to a timed anniversary window, it carries more urgency than IKEA’s usual everyday-low-price approach.
With more weeks of rotating deals ahead, the cookware drop sets the tone: practical, utility-first products that hit a useful price point rather than flashy decor pieces. If this offer is any indication, IKEA is using its anniversary to remind shoppers that functional design at a reasonable price point is still the brand’s core identity.