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Quick commerce: Why investors seek a share as they 'add to cart'

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Quick commerce is booming in India, with 10-minute deliveries becoming common in cities. Investors are pouring money into companies like Blinkit, Instamart, and Zepto, driving up their valuations. These platforms are gaining significant market share, even as they report losses. Analysts predict the rapid delivery market will reach $57 billion by 2030, highlighting its immense potential.



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