Volatility in gold prices has not deterred buyers, says Titan MD Chawla

Volatility in gold prices has not deterred Indian buyers, with customers increasingly treating price corrections as opportunities to enter the market, similar to equity investors, Titan Company Managing Director Ajoy Chawla said.

Many consumers who had earlier deferred purchases, being fence sitters due to rising prices, have now shifted strategy, choosing to buy during dips rather than wait indefinitely, he said.

"People have burnt their fingers being fence sitters, so they are now using every correction to come into the market, as they do in the share market," Chawla told PTI.

He acknowledged that volatility continues to mark the gold trade, but demand remains resilient. "Customers will try to participate. Those who missed out will try to come in," he said, underlining the strong sentiment around the yellow metal.

Titan's jewellery division, which includes the flagship Tanishq brand, has benefitted from this trend, supported by product innovation and festive demand in the Decembe