LaLiga tie-up a European first in the US for crypto platform Polymarket
April 7 – The cryptocurrency-based prediction market platform, Polymarket has secured its first partnership with a European football league, signing a multi-year regional deal with LaLiga covering the United States and Canada.
The deal covers broadcast visibility, digital and social content, and fan experiences including VIP match hospitality and virtual meet-and-greets with LaLiga legends. Polymarket also gains exclusive rights to use LaLiga and club intellectual property in connection with matches.
LaLiga joins a growing list of sports organisations partnered with Polymarket in the US,
The post LaLiga tie-up a European first in the US for crypto platform Polymarket appeared first on Inside World Football.