Mahindra to launch first product under the Jawa Brand by 2019

This article originally appeared on https://www.motoroids.com/

Everyone wants a share of the ever-growing lifestyle motorcycling segment where Royal Enfield rules the roost and has gone on to become the market leader. Explains the reason behind Mahindra’s acquisition of legendary but dormant brands like BSA (Birmingham Small Arms Company) and Jawa. During the formal announcement of their successful acquisition, Mahindra did mention […]

Mahindra to launch first product under the Jawa Brand by 2019