Here’s how consumers say retailers can pull them away from Amazon on Black Friday and Cyber Monday (AMZN)
This is an excerpt from Business Insider Intelligence's E-Commerce coverage. Click here to learn how to access the full post.
Amazon is online shoppers’ top choice from Black Friday to Cyber Monday, putting it in prime position to win the biggest share of the $23.4 billion in US e-commerce sales projected for Thanksgiving weekend.
In an informal survey of Business Insider readers, Business Insider Intelligence found that 58% of respondents said the majority of products they buy online from Black Friday through Cyber Monday will be through Amazon, dwarfing Best Buy’s second place share of 10%.
The data isn't representative of the general population, as Business Insider readers tend to be younger, male, and tech savvy, though it provides strong evidence that Amazon is in a great position to win sales from a key group of online shoppers and further its dominance of US e-commerce.
Here are the findings:
- Ninety-six percent of consumers who plan to do most of their online shopping with Amazon would shop more with another e-tailer if it offers the right features.
- Thirty-five percent of this group stated that they’ll shop more with another retailer if discounts are available on newly released products.
- Meanwhile, 26% said they’ll shop elsewhere if an e-tailer offers more options for the types of products they’re looking for, and 19% said the same if the company offers free shipping regardless of how much they spend.
According to Business Insider Intelligence’s Amazon Commerce Competitive Edge Report, 66% of Amazon customers shop other e-tailers before buying products on Amazon. E-tailers should take advantage of shoppers’ reasons to leave the e-commerce titan during Thanksgiving weekend — and some already are.
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