Meet the rising stars of Madison Avenue

Introducing the rising stars of Madison Avenue.

Whether developing breakthrough ad campaigns, using data in new ways, or coming up with new ways to reach consumers, this crop of young advertising professionals is turning traditional advertising on its head and shaking things up on Madison Avenue and beyond.

Criteria and methodology

Business Insider has in the past recognized the 30 most creative people in advertising under 30. This year we broadened the criteria to include rising talent in departments beyond creative while increasing the age limit to 35.

We've included people with a variety of roles and experiences, spanning planning, creative, strategy, business development, and talent. We looked beyond ad agencies to consulting companies like Deloitte Digital and IBM iX that are increasingly competing with them.

We finalized the list based on agency and peer nominations, our own research into their awards and campaigns, the influence they've had on their companies, and their potential to be future leaders in the industry.

Thank you to everyone who submitted a nomination, and congratulations to our winners. (The rising stars are listed in alphabetical order by last name.)

Adam Baskin, 34, Tool of North America

Baskin has expanded Tool's offerings, including production, emerging technology, and experiential. Notably, his team created experiential, interactive and augmented reality-based activations for brands including Amazon Studios, Uber, and New Balance.

Most recently, he led the creation of the Marvelous Mrs. Maisel Carnegie Deli Pop-Up for Amazon Studios, which let fans of the show experience a slice of New York circa 1958 through a pop-up replica restaurant in Lower Manhattan.

Online tickets for the pop-up sold out before it opened on November 29.

Kate Baynham, 32, and Hanna Wittmark, 34, of Goodby Silverstein & Partners

This creative duo has worked at Goodby Silverstein & Partners for six years on high-caliber brands like Comcast, Frito-Lay, Adobe, Chrysler, Nintendo, and the Ad Council. They also helped the agency land two of its biggest accounts, Pepsi and Liberty Mutual, in 2017.

One of their most standout pieces of work was the "#IAmAWitness" anti-bullying-emoji campaign for the Ad Council, which gave kids a tool to combat online bullying.

Their work has nabbed awards at festivals such as the Cannes Lions, D&AD, the Effie's, Art Director's Club, and the One Show. In 2017, they became the first female team to be named Next Creative Leaders by the One Club and 3% Movement. Baynham was featured on Business Insider's 30 most creative people in advertising under 30 list in 2016.

Veronica Brothwell, 29, Giant Spoon

Giant Spoon has become synonymous with creating breakout experiential activations for brands from HBO to Warner Bros.

But Brothwell was spearheading experiences for the agency's entertainment clients long before its experiential department came to life.

She's been behind some of the agency's most memorable work, including its splashy "Blade Runner" live experience at Comic-Con in 2017 and the Ready Player One experience at SXSW 2018, which took over a two-story space in the heart of Austin.