Sponsored by the Publicity Department of CPC Qingdao Committee and Qingdao Bureau of Culture and Tourism, organized by Qingdao Daily Group (QDG), and co-organized by Qingdao Shinan District Office of Culture and Tourism and QDG Liangyou Books, the 2021 "Gift from Qingdao" program was launched on January 1, 2021, to distribute 10,000 mystery boxes to citizens and tourists in Qingdao in the hope of helping them know better about the city's scenery, attractions, spirit, and hospitality to visitors from all directions.