In 2024, the tourism and travel industry is expected to reach, or even exceed, pre-pandemic levels. Francisco Betti is the co-author of a report on world tourism for the World Economic Forum (WEF). He believes firmly in the key role of technological progress in making the sector sustainable in the next 20 years. Check out our selection of newsletters. Subscribe here. Each January, heads of state, business executives and leaders from varied walks of life travel to the Swiss mountain resort of Davos to attend the World Economic Forum (WEF). But the Davos meeting is by no means the WEF’s only activity. Originally focused on organising international conferences, the Geneva-based foundation has gradually broadened its scope to include a range of other activities, including content co-creation, community management and the co-management and incubation of pilot projects. In May the WEF, in conjunction with the University of Surrey, co-published the 2024 edition of theTravel and Tourism ...
