The Swiss have embraced AI at record speed

Even researchers are surprised: artificial intelligence (AI) has become part of everyday life in Switzerland faster than any other new technology. Half of the Swiss population uses AI and the majority are comfortable with it. These are the findings of a new study conducted by the University of Zurich. However, AI is also increasing digital inequality in Switzerland. AI has only been around for two years and the way the technology works is rather opaque. Nonetheless, almost everyone in Switzerland knows about generative AI tools such as Chat GPT (98%), with half of them using such tools (54%). These are the findings of a study conducted by the Department of Communication and Media Research at the University of Zurich. The results were based on an opinion poll commissioned by the Swiss Broadcasting Corporation (SBC), SWI swissinfo.ch's parent company. According to Michael Latzer, professor of Media Change and Innovation at the University of Zurich, these high figures are astonishing.