Practically all large Swiss companies and organisations integrate artificial intelligence (AI) tools into their social media strategies, according to a study. +Get the most important news from Switzerland in your inbox Companies and organisations want to use social media to increase their visibility and reach and strengthen trust, a study by the ZHAW and PR company Bernet Relations shows. The study examined the 96 largest organisations in the country. + Read how US heavyweights are boosting the Swiss AI scene The majority use AI tools primarily for writing, editing or summarising texts and for translations. Few use AI for image generation or for finding topics, according to the report. The organisations are most concerned about dwindling trust in the authenticity of content, public criticism or data theft. Traditional content management remains the most important social media activity. In addition to monitoring and evaluation, dialogue and contact management also receive less ...
