The Swiss media industry is adopting a code of conduct for the responsible use of artificial intelligence (AI). +Get the most important news from Switzerland in your inbox This instrument, which is based on a Council of Europe convention, aims to strengthen public confidence in the technology. "Trust is the media's most precious asset," stated Andrea Masüger, President of the German-language publishers' association Schweizer Medien (VSM). The text, presented on the fringes of the Swiss Media Forum in Lucerne, is also supported by publishers in French-speaking Switzerland (Médias Suisses), Ticino (Stampa Svizzera), private radio and television organisations, the SSR and the national news agency Keystone-ATS. The Press Council, which is also involved in ethical issues relating to AI, welcomes this initiative, the press release states. Self-regulatory tool At a time when studies are showing that the public is wary of AI-generated content, the code of conduct should act as a ...
