Smart Communications has strengthened its leadership in the postpaid segment in 2015, buoyed by a surge in demand for relevant content and app-based services that enabled subscribers to fully experience the mobile digital lifestyle. Groundbreaking partnerships forged last year with iflix and Fox International Channels for entertainment content, as well as with innovative tech companies like Uber, Zalora, foodpanda, and AirBNB has made Smart’s offerings more appealing to subscribers. PLDT’s wireless unit Smart Communications bolstered its position in the postpaid segment with revenues up 9 percent to P23.7 billion in 2015, accounting for a fourth of total cellular revenues. The group’s combined postpaid cellular subscriber base grew by over 192,000 from end-2014, rising to 3 million at the end of 2015. PLDT is now using innovations like converged services to continue pushing postpaid growth. These include strategic products like data sharing offers that enable PLDT fixed line subscribers to share [...]
