Despite recurring snowless winters, lift operators say they are optimistic: the industry is resilient and innovative, said officials from the Association of Cable Cars in Switzerland at their meeting in Lugano. In their view, however, the future of the resorts lies above 1,800 meters. "Skiing remains popular, even among young people: the situation has been stable for about ten years," assured the organisation's president Hans Wicki at a press conference. Revenues for the 2023/24 winter season are at the level of the previous record of CHF828 million francs attained in 2021/22. Prices have risen as have users at 23.1 million tickets. This is up from the year before, but the 2021/22 winter peak of 25.4 million tickets has not been reached. + Get the most important news from Switzerland in your inbox "People are willing to pay more to ski, however, today the average cost of a day's skiing is CHF38," says Wicky, who has also been a senator for canton Nidwalden since 2015. However, the ...
