99 Amazing Social Media Statistics and Facts

We come across all sorts of interesting stats about social media platforms and users, and we’ve collated the best of them in this bumper facts list. It is a great resource to give context to your social media marketing efforts.Knowing the statistics behind the social networks can help you adjust your strategies and budget, allowing focused targeting of users.General social media statisticsFacebook statisticsTwitter statisticsYouTube statisticsInstagram statisticsPinterest statisticsLinkedIn statisticsSnapchat statistics For context, as of Dec 2022, total worldwide population is around 8 billionThe internet has 5.473 billion users by June 2022There are 4.62 billion active social media usersOn average, Gen Z and millennials have 8.5 social media accounts per userThe average daily time spent on social is 147 minutes a day71% of small-to-mid-sized businesses use social media$1268.7bn is expected to be spend on social media advertising in 2023Social media networks by monthly active users Fa...