Swiss consumers should be taxed more for shopping abroad, says the boss of Switzerland’s largest retail chain, Migros. +Get the most important news from Switzerland in your inbox The Swiss VAT exemption limit for purchases made abroad was halved from CHF300 to CHF150 at the start of this year. “A reduction to CHF50 would have been ideal,” Migros CEO Mario Irminger said in an interview with CH Media. The Migros boss was satisfied with his company’s business performance in 2024. According to his estimates, sales will be slightly above CHF32 billion of the previous year. + Read more: what’s on the Swiss economic horizon in 2025? The operating result should also be stable or better than in 2023, when Migros reported a low profit of CHF175 million compared to previous years due to high special depreciation. Such burdens are not to be expected this time, Irminger emphasized. Migros continues to enjoy a strong connection with the Swiss population, says Irminger. "Practically every ...
