Prices for the most sought-after used watch models from top Swiss brands Rolex, Patek Philippe and Audemars Piguet fell again in 2024, hitting fresh three-year lows. +Get the most important news from Switzerland in your inbox The Bloomberg Subdial Watch Index, which tracks prices for the 50 most traded models by transaction value, declined nearly 6% last year to its lowest since 2021. An index of popular Rolex models dropped about 5% during the year, Patek Philippe prices fell 4%, and Audemars Piguet prices lost about 7.5% on the used market, according to data from Subdial, a UK-based watch trading platform. The declines mark the third straight year with lower prices for premium used Swiss watches. The market for pre-owned luxury timepieces soared in 2020 and 2021 to unprecedented levels during the pandemic, before suffering a sharp pullback beginning in April, 2022, amid slowing economic growth and higher interest rates. While the price fall-off for used watches in 2024 was less ...
