Fewer Swiss tourists are travelling to the United States. Despite optimal financial conditions, with the dollar at its lowest level against the franc since 2015, arrivals in the United States from Switzerland are set to fall again. +Get the most important news from Switzerland in your inbox "We are expecting arrivals from Switzerland to fall by around 20-25% in 2026, to below the 300,000 mark," laments Heinz Zimmermann, chairman of the Visit USA (Vusa) committee, which promotes the United States as a tourist destination. Last year, the number of travellers fell by 10.6% to 361,000. By way of comparison, before the pandemic, 474,550 people visited the United States in 2019. "The rational factors for travelling to the United States – low dollar, attractive airfares – and the emotional factors are currently in conflict," he explains. It is mainly first-time visitors who are hesitating, many of them putting off their plans to travel to the United States, while so-called "repeat" ...
