Korona Lacasse/Flickr
Nearly two decades ago, a professor at the University of Chicago conducted a somewhat amusing but telling study.
Experimenters asked about 150 university students to imagine that they had won a lottery drawing and could choose one of two chocolates as their prize.
Chocolate A, they were told, was an 0.5 oz. piece of Austrian milk chocolate worth 50 cents, shaped like a heart. Chocolate B, on the other hand, was a 2 oz. piece of Austrian milk chocolate worth $2, shaped … like a disgusting cockroach. Читать дальше...