Alibaba Fuels Massive Rise In Mobile Ad Blocking In Asia; Could The US Be Next?
Last year, the advertising technology company PageFair put the fear of God into publishers and advertisers across the world with some startling research: Ad blocking, the Irish startup found, had become mainstream on computer desktops. Now it looks like things have gone from bad to worse for those businesspeople. PageFair on Monday released a new report, this one suggesting that ad blocking on mobile devices is trending in the same direction.