Home design brand West Elm plans hotels in 5 cities
An app for guests will offer everything from check-in by phone to room service to ways to purchase furniture, bedding or other items seen in the hotel. The first hotel opens late 2018 in Detroit's Midtown neighborhood, home of Wayne State University, the Detroit Institute of Arts, the luxury watch-and-bicycle brand Shinola and an up-and-coming hipster scene. Bjorn Hanson, a professor at New York University's hospitality and tourism school, says that "featuring West Elm products in hotel rooms to... Читать дальше...