How Forever 21 Became the Cool Plus-Size Girl’s Go-To

There was a time when plus-size women struggled to find fashion that reflected their style (unless their style included tent dresses and bedazzling). Thankfully, that’s changed in recent years, as retailers recognize the power of the plus-size market, and plus-size women write themselves into the style conversation through blogs and social media. In their desire to dress fashionably, plus-size women have increasingly turned to a familiar brand that’s shrewdly growing its plus-size offerings, and its own social media presence: Forever 21. Tomorrow is the official launch date for Forever 21’s first-ever Instagram dedicated to plus-size customers: @Forever21Plus.