Making music videos that stick with people in 2016 is largely a losing game. In an age of ceaseless content, surprise releases, and shattered gates, it can be incredibly hard to get people to look at your latest single’s visual accompaniment. But Gwen Stefani has an idea that will force people to pay attention. The pop singer and The Voice judge will perform the first “live music video” during the 2016 Grammys. This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic pic.twitter.com/PAyG2NPuW6
