Narrow beauty standards are harmful not only to women. And this new project shows that.
UK-based online doctor service ‘Superdrug’ sent out a challenge to freelance designers around the world to make a male photographer’s picture look more attractive.
“Men suffer equally with women around low body confidence as many strive to attain a standard of ‘attractiveness,'” Denise Hatton, Chief Executive of YMCA England, said in the study. “[It is] both often unobtainable and, as this report shows, driven by cultural perceptions and advertising ideals.”
The responses from 19 different countries around the world, from Nigeria to Indonesia, were extremely different. Check out!
Here was the original image of the New York photographer who agreed to have his picture sent around the world with the message: “Photoshop and retouch this man to make him more attractive to the people of your country.”
The designer from South Africa gave the male photographer defined abs.
Colombian designer trimmed the photographer’s waistline and gave him a tan.
One of the most altered photos was from Egypt.
The designer from Pakistan cleaned up most of the man’s body hair, trimmed his waist, and evened out the skin tone.
The pics from the Russian designer included blonde hair.
Spanish designer trimmed the male photographer’s waistline as well as his jawline.
The United States designer gave the model lots of muscles, spiked hair, and an odd tank top tan.
In the Philippines, it appears abs are extremely important. The model was also Photoshopped to look taller.
The designer from China slimmed down the male photographer, also he made him look much taller.
Indonesian designer slimmed down the photographer’s cheeks. He also added a yellow-ish hue to the skin.
The Australia designer focused mainly on the face. He made him slightly tanner, and emphasized the jawline.
The UK freelancer slimmed the male photographer way down.
The designer in Nigeria focused on altering the models’s skin tone.
The designer in Portugal flattened the man’s stomach entirely.
The Bangladesh freelancer had some fun creating different shorts for the photographer. He also significantly slimmed down his legs.
The designer in Croatia showed a taller and thinner man with a more even skin tone.
Macedonia’s designer added some chest hair, obliques, and entirely new arms.
In Serbia, the model’s skin tone was shaded darker, he was given more body hair, and he even got a fancy half sleeve tattoo.
And finally, Venezuela’s designer added defined abs, pecs, and an even skin tone.
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