VIEQUES, PR - With television inventory soon to be sold out, there are billions of dollars on the table. Unable to spend more on television, big dollars will go to publishers who can target hard-to-reach voters, says Mari Kim Novak, Chief Marketing Officer at Rubicon Project, in this interview with Beet.TV
She also speaks about the development of Rubicon in the video sector as a "safe" space for both buyers and sellers.
