(VIDEO) Better Business Tools Key to Digital Video Future, Ashley Swartz

VIEQUES, PR -- While robust, the digital video business faces hurdles for growth in the years ahead, but those can be solved with better business tools, and a common language for problem-solving, says Ashley J. Swartz, CEO of Furious Minds in her wrap-up report on the Beet.TV retreat.

But the answers aren't as simple as more ad load or different video formats, she explains. "This is an industry that is going through a media revolution. We have a great responsibility to figure that out," she says. "This is about how to help media companies be successful and how to help marketers at the heart of the value exchange. There is a shared value proposition of making audiences happy with content they love and letting brands participate...How do we build an adaptable enterprise solution that allows a media company to look at the entirety of its revenue across its portfolio of products and use its inventory to drive audience?"

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