VIEQUES, PR -- What once was a side project could be about to boom after Cupertino refreshed its Apple TV box last fall, with one Wall Street analyst forecasting shipments of the new model to more than double this year.
That, finally, is spurring ad-tech vendors to cater to advertisers' new-found desire to be on Apple TV - a promise that, previous to the new model's new app paradigm, was barely possible.
