(VIDEO) Bet on Brands Offering More Personal Services in Mobile, IPG's Johnson

VIEQUES, PR -- Brands will become more service focused in mobile in the year ahead, says Travis Johnson, Global Head of Mobile, IPG Mediabrands in sharing his four big predictions for mobile. In addition, keep an eye out for these other key trends in mobile -- voice controls, amplified TV, and ad avoidance, he tells Beet.TV at the recent executive retreat.

Look for brands to provide more personal services in mobile to help solve real-world problems, he explains. "How can a bank help people find the right home? What the good schools are? Or how can a brand in the CPG space help people cook better?"

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