(VIDEO) Target's Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors

VIEQUES, PR -- Target sees 2016 as a watershed year for the retailer to leverage programmatic advertising for both CRM and to enable vendors to better engage with its customers, says Patrick Reiter, Senior Group Manager of Digital Marketing & Media.

For managing customer relationships, Target recognizes the need to engage with its "guests" in the best ways possible to meet their ever-rising expectations of relevance, according to Reiter. This means having the right message or content for each person, place and time.

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