We're obsessed with this online store — it's the perfect place to shop if you love being the first to know about cool gear

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.

As part of an ongoing series, each week Insider Picks features a product or store that’s poised for big things. The subject of this week's "We're Obsessed" segment is an up-and-coming e-commerce website called Huckberry.

It's not every day that you come across an online shop like Huckberry.

Self-described as being a combination of “your favorite store, your grandpa’s favorite store and your favorite magazine”, the San Francisco-based e-retailer is much more than a place that sells stuff.

It’s the perfect place to shop if you love being the first to know about cool gear.

Through its unique blend of editorial content and merchandise, Huckberry also acts as a discovery zone for new and under-the-radar brands and products you didn’t know you needed. The large majority of the products featured aren’t those you’ll also find at mainstream retailers like Nordstrom and Macy’s. You may recognize name like Topo Designs, Bellroy, and Crosby Square on its roster (we've previously highlighted their goods on Insider Picks), but many of the others you won’t — and that’s the way Huckberry likes it.

Featuring everything from monk-strap shoes to mattresses, from watches to wall art for your space, you won’t be bored scrolling through its inventory on your lunch break anytime soon either. The shop is constantly adding new deals, so there’s something different to check out nearly every time you visit the site. By signing up for a free membership, you get untethered access to all of them. 

To give you a better taste of what the site is all about, and why we're into it, we collected eight of our favorite things currently available to shop at Huckberry, below. Have a look and see if anything catches your eye.

Crosby Square

"The Stevens is a revamped, modern derby shoe. With their contrast of fine Italian leather and blonde welt, they’re endlessly versatile. Pair them with your favorite dark denim or a gray suit. Order a half size down from your usual size."

Crosby Square Stevens Derby, $174.98 (normally $275), available at Huckberry.

Ridge Wallet

"The Ridge is an encompassing alternative to a bulky traditional bi-fold wallet and a limited minimalist wallet."

Ridge Wallet Aluminum Wallet and Cash Strap, $54.98 (normally $65), available at Huckberry.

Topo Designs

"Topo’s classic Klettersack is the ideal travel companion, workmate, or pack mule. From day hikes to remote journeys, it holds enough to keep you equipped without weighing you down. The 1000d Cordura exterior is durable for the elements, and the coated pack cloth inner lining is soft for our goods. "

Topo Designs Klettersack, $169, available at Huckberry.