Kava and the Rise of Healthy New York

“ALCOHOL IS SO 2014. TRY KAVA,” suggests a sandwich board on Tenth Street between First Avenue and Avenue A, in the East Village. Whether by design or not, this block has become a retro-futurist downtown cornucopia of health, wellness, and New Agey philosophy. It is home to, among other establishments, a lush and gaudy store that peddles healing crystals; the beloved Russian and Turkish baths; a store called the Molecule Project, which sells artisanal tap water squeezed of any impurity; and a place named Body Evolution, which boasts the “largest and most fully equipped GYROTONIC® studio in Manhattan.” And then there is Kavasutra, the block’s newest addition, specializing in drinks made from the root of a South Pacific-originated plant called kava. Designed like a real bar but booze-free, Kavasutra is a New York City experiment that asks its patrons to imagine the possibility of a cosmopolitan social life without alcohol.