Auto-Bailout Backfire: Does Sanders Have Antidote To Negative Politics?
Politicians and campaign consultants, listen up. There is a lesson to learn from Michigan's Democratic primary upset: Voters are tired of having their intelligence insulted by cynical politicians using 90's-style "gotcha' politics."
"Gotcha politics" is a tactic where a politician attempts to lure or entrap an opponent by use of a supposed fact, gaffe, mistake or statement that makes it appear the opponent is a hypocrite or untrustworthy. Then the politician "pounces," hence the term “gotcha.”
Just two days before the Michigan primary, Hillary Clinton tried to use this cynical tactic on Bernie Sanders. During the Flint debate she said, "I’ll tell you something else that Senator Sanders was against. He was against the auto bailout."
Tuesday's post, "Auto Bailout Controversy: ‘Gotcha’ Politics vs. Building Trust" wondered if the long-term costs of cynical politics outweighs potential short-term gains:
This kind of “90’s-style” politics is a “scorched earth” tactic, leaving little goodwill in its wake. In the short term it might gain votes, even win a primary, but those votes bring with them longer-term costs.
Over time, as the fact-checking of Clinton’s “gotcha” accusation unfolds, Clinton risks increasing voters’ perception that she has a “trust” problem. Winning a primary with a tactic that risks increasing voter perception that she can’t be trusted could cost her.