Armani turns his back on fur

Giorgio Armani has pledged to go 100 percent fur-free across all his labels as of the Autumn/Winter 2016 collection.

Cape Town - Italian fashion designer Giorgio Armani has pledged to go 100 percent fur-free across all his labels as of the Autumn/Winter 2016 collection, the International Humane Society reported on Wednesday.

Armani joins Hugo Boss, Calvin Klein, Tommy Hilfiger and Ralph Lauren in switching to synthetic alternatives.

Claire Bass, executive director of Humane Society International in the UK, said: “Armani is the first word in luxury fashion, and so it is hugely significant for the global fashion industry that Armani has pledged to remove animal fur from all his new collections going forward.

“Those designers such as Prada, Fendi and Michael Kors who continue to put animal suffering on the catwalk are looking increasingly isolated, with this move by Armani probably the most powerful message yet that killing animals for their fur is never fashionable.”

The society quoted Giorgio Armani as saying: “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections.

Read also: Top brands slammed over factory conditions

“Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals ... my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

AFRICAN NEWS AGENCY