Behind the scenes of Mango's 'New Metallics' campaign
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Karlie Kloss
Behind the scenes of Mango's 'New Metallics' campaign
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Jamie Hince
Behind the scenes of Mango's 'New Metallics' campaign
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Karlie Kloss
Behind the scenes of Mango's 'New Metallics' campaign
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Karlie Kloss
Mango's 'New Metallics' line
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Karlie Kloss
Mango's 'New Metallics' line
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Karlie Kloss
Mango's 'New Metallics' line
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Karlie Kloss
Mango's 'New Metallics' line
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Karlie Kloss
Mango's 'New Metallics' line
'New Metallics's is the latest instalment in the brand's new campaign strategy based on fast fashion, with the launch of a different advertising campaign – and star – every month.
This new angle is based on the brand stocking its stores with the latest trend pieces every fortnight.
Speaking of the move, the brand said: "Implemented in early February, the aim of this new strategy is to offer on-trend products in all its stores and to adapt the advertising media and tools to the digital age, in order to respond to speed and immediacy of the fast fashion world."
The latest collection features a mixture of elegant dresses and boxy jackets, with sequins and silver tones emphasising the 90's feel.
Speaking of the campaign, Kloss said: "Working with MANGO to bring their rock-inspired, New Metallics collection to life was a lot of fun. The pieces in the collection are edgy and capture the energy from my shoot-turned-dance-party."
The New Metallics collection launches tomorrow, Tuesday March 29
The campaign is the third installment of the high street brand's new company strategy
Karlie Kloss follows in Kendall Jenner's footsteps as face of Mango's 'New Metallics' campaignKendall Jenner revealed as face of Mango's new 'Tribal Spirit' campaignVideoPublishedMedium width1Monday, March 28, 2016 - 13:08OnEnable video endboarddefault
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