In Africa, NBA Will Broadcast More Than 500 Games On TV, Broadband And Mobile Next Season Through Econet Partnership

As smartphone penetration increases in Africa, American basketball has locked down a deal to bring more games to these devices.

The National Basketball Association and Econet, a telecommunications company, have signed a multiyear partnership to bring more sports coverage to sub-Saharan Africa starting in the 2016-17 NBA season, the organizations announced Thursday.