The First Ad On An NBA Jersey Doesn’t Look Bad At All

One team down, 29 more to go. On Monday, the Philadelphia 76ers leapt out and announced the first jersey advertisement partnership in NBA history, inking a deal with ticket company StubHub that will start in the 2017-2018 season.

The NBA approved a three-year trial period for teams to slap logos of sponsors of their choosing onto their jerseys last month, a potential $500 million revenue windfall that was met with great disdain from NBA fans and media at the time.