The NBA’s First Jersey Sponsorship Deal Is Deliciously Ironic

An NBA team that has trouble putting butts in seats is now synonymous with a company that resells tickets people are trying to get rid of. The Philadelphia 76ers said Monday that it signed a jersey sponsorship deal with StubHub, the secondary ticket vendor that also handles primary ticketing for the team. The deal's financial details were not disclosed, but a report from ESPN put the price tag at $5 million per season.

"Our brands are now inextricably linked," Sixers CEO Scott O'Neill said in a statement Monday.