Cord-Cutting Counterpunch: ESPN Looks To Count All Those People Who Watch TV At Sports Bars
Sports viewers in bars across America, stand up and be counted!
If you're part of Nielsen's TV panel, that is.
ESPN is going to try again to sell advertisers on ratings that include people who aren't watching the big game — or any game — in their living room. After an attempt in 2008 that sputtered and died, Nielsen has revived its ambitions to measure out-of-home viewing, with ESPN as a guinea pig.