Say goodbye to Time Warner Cable: sale leads to name change

Time Warner, the largest cable provider in New York and Los Angeles, among other markets, was just bought by Charter Communications Inc., which has mostly operated in the Midwest.

Charter will continue trying to boost Internet speeds and won't have usage-based billing or caps on how much data customers can use.

Costs for cable companies are still rising because they pay high prices for the rights to carry channels on cable lineups, and those increases get passed on to consumers.

From rising bills to unexplained outages to long hold times on the phone and lengthy and long waits for service, there's always something to keep customers unhappy with their provider.

Tom Sepanski, Landor's regional director for North America naming and verbal identity, said Charter could reap big benefits if the name change comes with an improvement in customer service and other areas where Time Warner was perceived as falling short.