How Recipe Videos Colonized Your Facebook Feed

In June of last year, Andrew Ilnyckyj, a video producer at BuzzFeed, was filming the preparation of the All Day Breakfast Burger. After piling layers of bacon, a fried egg, and bourbon-infused syrup onto a cheese-covered patty, a hand reached into the frame to add the top half of a tater-tot bun. As the bun landed, a drop of golden yolk slithered onto the plate. “Oh, yes!” Ilnyckyj exclaimed, ecstatic.