According to this skincare company’s president, this is the most common thing guys are missing from their grooming routine

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More and more men are starting to take the concept of grooming seriously. Guys who used to see a quick spray of deodorant as a sufficient morning routine are now exfoliating, moisturizing, and using aftershave in an effort to both look and feel their best.

Yet while awareness of proper skincare has risen, there are still simple mistakes people make in their daily routines.

We recently asked Chris Salgardo, president of cosmetics brand Kiehl's and author of "MANMADE: The Essential Skincare & Grooming Reference For Every Man," for his thoughts:

“A common mistake people make is to not wear sun protection every single day. Too many people still consider products with SPF as a 'vacation-only' or 'summer-only' thing, but you should be wearing a sunscreen with at least an SPF of 30 every day. 

"According to the Skin Cancer Foundation, 90% of skin aging can be prevented with daily sunscreen use. If you’re at all concerned about anti-aging — and I can’t think of anyone who isn’t — you should be wearing sunscreen daily, because anti-aging and preventative skincare isn’t worth it if you’re not going to protect your skin in the first place.”

This was news to me. I like to think I take pretty good care of myself; I shower everyday, wash my face, and have even donned a mud mask once or twice. But sunscreen only seemed like a necessity at the beach or summer camp years ago. I imagine I’m not alone in this realization. For this reason, below we’ve collected some worthwhile options for men looking to take their skincare a bit more seriously this summer, and just in general.

Kiehl's

Kiehl's Super Fluid is a light, oil-free formula made specifically to protect your face from the sun. Just be sure to shake well before using — it's able to achieve its light texture by using a non-homogenous mix of ingredients, so you'll want to mix it up to ensure maximum protection. If you don’t want to go all out with SPF 50, there are SPF 30 options as well.

Kiehl's Super Fluid UV Defense SPF 50+, $38, available at Birchbox.
Kiehl’s Ultra Facial Moisturizer SPF 30, $31, available at Kiehl’s.

COOLA

COOLA is antioxidant-infused protection from the sun. It’s an SPF 30 formula with a refreshing cucumber scent.

COOLA Suncare Classic Face SPF 30 Sunscreen, $32, available at Amazon.
COOLA Classic Face SPF 30 Cucumber Moisturizer, $32, available at Birchbox.

Harry's

Harry's has made its name as a subscription saving service directly competing with Dollar Shave Club and the like. Its inventory goes a bit beyond razors and shaving cream, though; this daily face lotion is SPF 15 and designed specifically to both hydrate and protect your skin.

Harry's Daily Face Lotion Broad Spectrum SPF 15, $8, available at Birchbox.