With a horrible infant mortality rate (IMR), maternal mortality ratio (MMR) and having missed out on reaching the IMR target of 25 per 1000 live births, set by the millennium development goals (MDG) in 2015, Assam on Thursday saw the launch of Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) across all districts in the state, along with the rest of the nation, to curb IMR, MMR and under five mortality rate (U5MR).