This organic fast-casual salad chain has become a cult favorite
Hollis Johnson
Fast-food is getting greener, fast.
Washington, DC-based salad chain Sweetgreen is one of the leaders of the growing farm-to-table fast-food movement.
With the company's marketing espousing sustainability, local suppliers, and healthy menu items, the chain has captured the imagination of health-conscious urbanites who are wary of what they eat.
And it seems the chain has captured the attention of investors as well, raking in $35 million in funding for 2015.
And even with the recent deletion of sriracha sauce and bacon from the menu, and a rather Byzantine rewards program, its popularity perseveres.
I've heard stories of the famous lines stretching outside the New York City Sweetgreen locations, so I had to find out for myself if this chain deserves its organic cult status.
There are five Sweetgreen locations in NYC — I visited this one on 28th Street and Broadway in the city's NoMad neighborhood. I expected a line ...
Hollis Johnson... and I was not disappointed. The lunch time rush is in full swing — I arrived right at high noon.
Hollis JohnsonThe space is decorated with lots of wooden tables and seats, with painted brick walls. It's a clean look, yet not sterile; essentially you can tell they sell healthy food just from the decor.
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