We're obsessed with Daniel Wellington — the company making quality watches affordable for everyone

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As part of an ongoing series, each week Insider Picks features a product or store that’s poised for big things. The subject of this week's "We're Obsessed" segment is Daniel Wellington, a company that specializes in making quality watches affordable.

Watches can be intimidating, especially to the new consumer. The barrier of entry on wrist accessories feels a lot higher than it should sometimes, with some quality timepieces often costing tens of thousands of dollars. For first-time buyers, researching watches can be an intimidating task, even when it shouldn’t be. The goal of finding a watch that looks good and can go with your look should be simple, manageable, and affordable.

Enter Daniel Wellington. The Swedish company founded in 2011 prides itself in making simple and elegant watches affordable. Founder Filip Tysander wanted to create a product that could be worn by most anyone and appropriate for all occasions, whether a summer day in the sun or a business meeting downtown. The result was a thin, perfectly round, and minimalist watch available in silver and rose gold.

The brand is probably most known, however, for its NATO straps. Made of nylon, NATO straps give you a much more casual look that’s a solid compliment to your summer style. They’re also easily interchangeable; so if you invest a little extra cash, you can get one watch that matches everything you own. And for first time watch-wearers, they're light enough to be comfortable all day on a wrist not used to carrying the extra weight.

Below, we’re highlighting a few of our favorite models from Daniel Wellington. As you’ll see, one of the best aspects of the brand is that it provides customers with a sophisticated product at a price that is attainable for regular, working human beings. If you’re in the market for a new watch or looking for a gift for Father's Day, Daniel Wellington is a great place to start your search.

Classic Rose Gold-Tone Watch with Striped Band

Probably the company's most iconic look, this classic face with a red, white, and blue striped NATO strap is a great addition to your summer wardrobe.

Classic Rose Gold-Tone Watch with Striped Band, $83.87, available at Amazon.

Classic Warwick Stainless Steel Watch With Striped Nylon Band

Showing off its silver frame, this model present another type of NATO strap that could potentially wrap your wrist. As you can see, if you stock on a few extra straps that compliment your favorite shirts and shoes, one watch can become an extremely accomodating accessory.

Classic Warwick Stainless Steel Watch With Striped Nylon Band, $87, available at Amazon.

Classic Sheffield Watch with Black Band

With its black leather band, this Sheffield comes off as a bit more formal than the looks show above. It's a great pairing with your more formal wear, but still works with just a button up and pair of jeans.

Classic Sheffield Watch with Black Band, $93.44, available at Amazon.