WWDC 2016 Preview: How Apple Inc. Can Make Siri Great And Take On Amazon, Google And Microsoft

“Hey, Siri, when is Apple going to make you great?”

Five years ago, when Apple first integrated its voice-activated digital assistant into iPhone software, it called the technology “amazing.” And as Apple execs Phil Schiller and Scott Forstall gave a live demonstration at the iPhone 4s launch event, it certainly looked pretty groundbreaking.