China to regulate search results following man's death

BEIJING (AP) — China issued new regulations on Saturday demanding search engines clearly identify paid search results, months after a terminally-ill cancer patient complained that he was misled by the giant search engine Baidu.

The Cyberspace Administration of China announced on its website the new regulations, which also ban search engines from showing subversive content and obscene information.

The administration said search engines must review the qualifications of paying clients, clearly identify paid results, and limit the number of paid results on a web page.