Major corporations and venture capitalists (VC) are investing in food startups more than ever. Society's eating habits are changing and with that, the food industry needs to make changes as well. Some major corporations, such as breakfast cereal brands, are removing unhealthy and undesirable ingredients from their products to meet society's demands for healthier food options. Startups benefit from connecting with major brands just from the affiliation and ability to reach larger audiences because of it.
Catering to Society's Demands and NeedsMore...
