How to build a killer sales team, according to a $1.7 billion marketing software maker

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Having a strong sales team is critical for any company trying to sell its product.

But it's not easy to put together the right mix of people that can maximize your sales potential.

HubSpot, a marketing software company worth $1.7 billion, has published this slide deck with tips on how to build a killer sales team.

We condensed it for clarity but the message is clear: it's all about hiring and coaching the right people.

Want to build a killer sales team? Focus on the hiring and coaching part of the game.

That means you need to test the candidate's coachability before hiring.

First, put the job candidate in a role-playing situation.