Pokémon Go Will Make You Crave Augmented Reality

It started as an April Fools’ joke. Google released a funny video that mashed up Google Maps and Pokémon. The video, released on April 1, 2014, went viral, drawing more than eighteen million views in all. “We thought, Why not try and make it real?” John Hanke said. Hanke is the C.E.O. of Niantic, which was then a project inside Google, developing mobile games using augmented and mixed-media reality.