Cannes 2016 Shingerview: David Sable, Y&R

"Cannes has changed a lot for the good. The promise of it was that it was about pure creativity, so you saw stuff that would win, but it might have tanked the client's business... What has happened over the years is that we have so many more categories, but it makes no difference if you are talking about data or effectiveness, it all has to attach to a story."

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